Love of adds /SBI life insurance add.

We assume that insurance is sold by fear factor alone. That may be right to a large extend . Recently came across the add by SBI life insurance which , did the other way around, no fear factor but life/fun/enthusiasms/optimism was there theme. A wonderful add and a memorable add infact. To be remembered for a long time. Jab Hum Hoge 60 Saal Ke Aur Tum Hogi 55 Ki, is the sound track used and the husband adds his version to the song.