Love of adds/Essar, Let's Begin Campagin

http://www.campaignindia.in/news/2010/02/15/-let-s-begin-says-ogilvy-india-s-new-campaign-for-essar

I did love to be glued to tele during cricket season . Certainly not to see the ball flying to all parts of the ground. But to see new adds , aired for 1st time. Did see this add and kept guessing, it may be reliance ,na, its essar. I did see the complete on the second time only. Quite a amazing add. check it out for your self.

Love of adds /SBI life insurance add.

We assume that insurance is sold by fear factor alone. That may be right to a large extend . Recently came across the add by SBI life insurance which , did the other way around, no fear factor but life/fun/enthusiasms/optimism was there theme. A wonderful add and a memorable add infact. To be remembered for a long time. Jab Hum Hoge 60 Saal Ke Aur Tum Hogi 55 Ki, is the sound track used and the husband adds his version to the song.